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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Textual) (USD $)
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12 Months Ended | 15 Months Ended | 3 Months Ended | 12 Months Ended | 12 Months Ended | ||||||||||||||||
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Dec. 31, 2012
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Dec. 31, 2011
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Dec. 31, 2010
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Jul. 15, 2012
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Dec. 31, 2009
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Mar. 31, 2010
Limited Liability Company Agreement [Member]
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Dec. 31, 2012
Stock Options [Member]
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Dec. 31, 2011
Stock Options [Member]
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Dec. 31, 2010
Stock Options [Member]
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Dec. 31, 2012
Estimated Future Sales Return [Member]
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Dec. 31, 2011
Estimated Future Sales Return [Member]
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Dec. 31, 2012
Cooperative Incentive [Member]
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Dec. 31, 2011
Cooperative Incentive [Member]
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Dec. 31, 2011
Other Advertising and Marketing Promotions [Member]
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Dec. 31, 2012
Accounts Receivable [Member]
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Dec. 31, 2011
Accounts Receivable [Member]
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Dec. 31, 2012
Sales Revenue, Goods, Net [Member]
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Dec. 31, 2011
Sales Revenue, Goods, Net [Member]
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Dec. 31, 2010
Sales Revenue, Goods, Net [Member]
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Dec. 31, 2012
Advertising and Incentive Promotion Costs [Member]
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Dec. 31, 2011
Advertising and Incentive Promotion Costs [Member]
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| Inventory Adjustments | $ 890,000 | $ 991,000 | |||||||||||||||||||
| Cash and Cash Equivalents, At Carrying Value | 572,000 | 5,541,000 | 8,232,000 | 12,801,000 | |||||||||||||||||
| Cash, FDIC Insured Amount | 633,000 | ||||||||||||||||||||
| Cash, Uninsured Amount | 462,000 | ||||||||||||||||||||
| Inventory, Work in Process and Raw Materials | 1,000,000 | 981,000 | |||||||||||||||||||
| Inventory, Finished Goods | 1,000,000 | 1,700,000 | |||||||||||||||||||
| Due from Banks | 1,100,000 | 1,800,000 | |||||||||||||||||||
| Concentration Risk, Percentage | 65.00% | 53.00% | 95.00% | 95.00% | 96.00% | ||||||||||||||||
| Sales Allowances, Goods | 109,000 | 101,000 | |||||||||||||||||||
| Accrued Liabilities | 1,300,000 | 1,700,000 | 1,500,000 | 1,000,000 | 279,000 | ||||||||||||||||
| Share-based compensation expense | 246,000 | 631,000 | 192,000 | 50,000 | 246,000 | 631,000 | 192,000 | ||||||||||||||
| Variable Interest Entity, Qualitative or Quantitative Information, Ownership Percentage | 50.00% | ||||||||||||||||||||
| Marketing and Advertising Expense | 10,200,000 | 8,800,000 | 6,900,000 | ||||||||||||||||||
| Prepaid Expense and Other Assets, Current | 2,687,000 | 1,747,000 | 2,200,000 | 1,200,000 | |||||||||||||||||
| Research and Development Expense | $ 1,301,000 | $ 1,088,000 | $ 794,000 | ||||||||||||||||||
| Common Stock, Par Or Stated Value Per Share | $ 0.0005 | $ 0.0005 | |||||||||||||||||||