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Summary of Significant Accounting Policies (Details Textual) (USD $)
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3 Months Ended | 9 Months Ended | 12 Months Ended | 1 Months Ended | 3 Months Ended | 9 Months Ended | 9 Months Ended | 12 Months Ended | 9 Months Ended | |||||||||||||||||||||
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Sep. 30, 2012
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Sep. 30, 2011
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Sep. 30, 2012
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Sep. 30, 2011
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Dec. 31, 2011
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Dec. 31, 2010
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Mar. 31, 2010
Limited Liability Company Agreement [Member]
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Sep. 30, 2012
Stock Options [Member]
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Sep. 30, 2011
Stock Options [Member]
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Sep. 30, 2012
Stock Options [Member]
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Sep. 30, 2011
Stock Options [Member]
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Sep. 30, 2012
Estimated Future Sales Return [Member]
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Dec. 31, 2011
Estimated Future Sales Return [Member]
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Sep. 30, 2012
Cooperative Incentive [Member]
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Dec. 31, 2011
Cooperative Incentive [Member]
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Dec. 31, 2011
Other Advertising and Marketing Promotions [Member]
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Sep. 30, 2012
Accounts Receivable [Member]
Five Customer [Member]
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Dec. 31, 2011
Accounts Receivable [Member]
Five Customer [Member]
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Dec. 31, 2011
Accounts Receivable [Member]
Two Customer [Member]
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Sep. 30, 2012
Accounts Receivable [Member]
Three Customer [Member]
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Sep. 30, 2012
Sales Revenue, Goods, Net [Member]
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Sep. 30, 2011
Sales Revenue, Goods, Net [Member]
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Sep. 30, 2012
Building and Building Improvements [Member]
Maximum [Member]
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Sep. 30, 2012
Building and Building Improvements [Member]
Minimum [Member]
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Sep. 30, 2012
Machinery and Equipment [Member]
Maximum [Member]
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Sep. 30, 2012
Machinery and Equipment [Member]
Minimum [Member]
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Sep. 30, 2012
Software [Member]
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Sep. 30, 2012
Furniture and Fixtures [Member]
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Sep. 30, 2012
Advertising and Incentive Promotion Costs [Member]
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Dec. 31, 2011
Advertising and Incentive Promotion Costs [Member]
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| Inventory, Work in Process and Raw Materials | $ 1,400,000 | $ 1,400,000 | $ 981,000 | |||||||||||||||||||||||||||
| Inventory, Finished Goods | 2,000,000 | 2,000,000 | 1,700,000 | |||||||||||||||||||||||||||
| Property Plant and Equipment Useful Life | 39 years | 15 years | 7 years | 3 years | 3 years | 5 years | ||||||||||||||||||||||||
| Cash | 1,800,000 | 1,800,000 | ||||||||||||||||||||||||||||
| Due from Banks | 2,400,000 | 2,400,000 | ||||||||||||||||||||||||||||
| Cash, FDIC Insured Amount | 766,000 | 766,000 | ||||||||||||||||||||||||||||
| Cash, Uninsured Amount | 1,600,000 | 1,600,000 | ||||||||||||||||||||||||||||
| Concentration Risk, Percentage | 68.30% | 52.70% | 34.40% | 56.20% | 92.00% | 95.00% | ||||||||||||||||||||||||
| Sales Allowances, Goods | 93,000 | 101,000 | ||||||||||||||||||||||||||||
| Accrued Liabilities | 1,300,000 | 1,700,000 | 822,000 | 1,000,000 | 279,000 | |||||||||||||||||||||||||
| Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price | $ 0.0005 | $ 0.0005 | ||||||||||||||||||||||||||||
| Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term | 10 years | |||||||||||||||||||||||||||||
| Share-based compensation expense | 208,000 | 316,000 | 45,000 | 125,000 | 208,000 | 316,000 | ||||||||||||||||||||||||
| Variable Interest Entity, Qualitative or Quantitative Information, Ownership Percentage | 50.00% | |||||||||||||||||||||||||||||
| Marketing and Advertising Expense | 1,300,000 | 1,700,000 | 5,500,000 | 3,900,000 | ||||||||||||||||||||||||||
| Prepaid expenses and other current assets | 1,104,000 | 1,104,000 | 1,747,000 | 947,000 | 1,200,000 | |||||||||||||||||||||||||
| Research and development | 165,000 | 198,000 | 1,055,000 | 594,000 | ||||||||||||||||||||||||||
| Allowance for Doubtful Accounts Receivable | $ 37,000 | $ 37,000 | $ 0 | $ 0 | ||||||||||||||||||||||||||