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ORGANIZATION AND BUSINESS (Details Textual)
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3 Months Ended | 12 Months Ended |
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Mar. 31, 2010
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Dec. 31, 2013
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| Organization And Business [Line Items] | ||
| Entity, Principal Product Proven Efficiency Percentage Description | Our flagship brand is Cold-EEZE Cold Remedy and our principal product is Cold-EEZE Cold Remedy zinc gluconate lozenges, proven in clinical studies to reduce the duration of the common cold by 42% | |
| Variable Interest Entity, Qualitative or Quantitative Information, Ownership Percentage | 50.00% |
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- Definition
Description about the efficiency of entities principal product proven in studies. No definition available.
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- Details
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- Definition
Percentage of the Variable Interest Entity's (VIE) voting interest owned by (or beneficial interest in) the reporting entity (directly or indirectly). Reference 1: http://www.xbrl.org/2003/role/presentationRef
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